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Resumé

Curious and passionate researcher with 7+ years of experience leading research to build engagement, change behavior, and shape audience perceptions.

Dr. Moore understands the mechanisms behind our beliefs, attitudes, and motivations. She is a collaborative problem solver who effectively communicates the technicalities of research from design to results.

Professional Skillset

Experiment and Survey Design for Qualitative and Quantitative Research

Recruitment Design and Sampling Methodology

Reporting Results for Discussion, Presentation, and Publication

Research Areas

Behavior Change

Message Testing

Cross-National Comparisons

Narrative Persuasion

Media Effects

Pro-Social Intentions

Software and Technical Tools

SPSS, R, Excel, SAS, Stata

Qualtrics, MTurk, Survey Monkey

Microsoft Office Suite

Adobe Creative Suite

Professional Experience

Associate Research Director

YouGov America, Inc.

2021 - Present

  • Facilitating research for academic, government, and industry clients.

  • Assessing client needs for survey design and sample recruitment.

  • Leading and collaborating with analytics, programming, and panel management teams.

Funded Research Assistant

University at Buffalo

2019- 2021

  • Funded by a grant from the Spencer Foundation.

  • Improved female STEM students’ perseverance in their majors by collecting and sharing motivational letters from upperclasswomen in STEM.

  • Developed, implemented and oversaw recruitment of 90 female STEM major participants through email, in-person presentations, email lists, flyers, and more.

  • Qualitatively coded and identified common themes from participant letters.

  • Analyzed results for and prepared results for publication.

Lab Manager,
Graduate Researcher

University at Buffalo

2017- 2021

  • Narrative Persuasion Laboratory, led by Dr. Melanie Green

  • Led projects on 2-8 person teams from literature review and planning/design through recruitment, analysis, and presentation of results to lay and expert audiences.

  • Crafted persuasive messages related to attitude, belief, and behavior change.

  • Successfully increased likelihood of readers helping others by 15%.

Research Assistant

StoryFit

Winter 2020-2021

  • Demonstrated expertise in ethical media representation by contributing to StoryFit’s ethical guidelines resource (storyfit.com/ethical_resource_hub).

  • Improved story elements toolkit for rating film and character attributes.

  • Earned "Ultra Productivity Award."

Counselor, Student Accounts

Emerson College

2015-2017

  • Worked full-time while enrolled as a full-time graduate student, and successfully expanded a part-time role into a full-time position with tuition remission.

  • Helped students improve their financial understanding while collecting tuition payments, explaining financial options, and finding solutions to keep them enrolled.

  • Understanding of financial aid systems, close collaboration with administrators.

  • Leveraged organization and service skills to turn a part-time post into a full-time role.

Advancement Coordinator

Rivier University

2013-2015

  • Administrative and Executive support for the University Advancement, Alumni Relations, and Marketing Departments.

  • Design and production of donation appeal mailings.

  • Maintenance of Departmental web pages (CMS Web Editor) and Facebook pages, encouraging alumni and community engagement.

  • Close collaboration with Marketing Department for larger campaign designs.

  • Budget management for Marketing, Recruitment, Advancement, and Alumni budgets ($10-20k) each.

Full work history available upon request.

2017 - 2021

RESEARCHER

Narrative Persuasion Lab

University at Buffalo

  • Led projects on 2-8 person teams from literature review and planning/design through recruitment, analysis, and presentation of results to lay and expert audiences.

  • Crafted persuasive messages related to attitude, belief, and behavior change.

  • Successfully increased likelihood of readers helping others by 15%.

2020 - 2021

RESEARCH ASSISTANT

StoryFit

Remote Winter Internship

  • Demonstrated expertise in ethical media representation by contributing to StoryFit’s ethical guidelines resource (storyfit.com/ethical_resource_hub).

  • Improved story elements toolkit for rating film and character attributes.

  • Earned "Ultra Productivity Award."

2015 - 2017

COUNSELOR,
STUDENT ACCOUNTS

Emerson College

Boston, MA

  • Helped students improve their financial understanding while collecting tuition payments, explaining financial options, and finding solutions to keep them enrolled.

  • Understanding of financial aid systems, close collaboration with administrators.

  • Leveraged organization and service skills to turn a part-time post into a full-time role.

2013 - 2015

ADVANCEMENT COORDINATOR

Rivier University

Nashua, NH

  • Design and production of appeals mailings, departmental web pages (CMS Web Editor), and social media pages with a focus on alumni and community engagement.

  • Liaison to Marketing Department for larger designs and productions. Budget management for Marketing, Recruitment, Advancement, and Alumni budgets
    ($10-20k).

Full work history available upon request.

Education

Ph.D., Communication

UNIVERSITY AT BUFFALO

2017-2021

Buffalo, NY

Coursework in quantitative research methods, computational analysis, persuasion, deception, media effects, and nonverbal communication.

Instructor, Communication in Organizations.

Certified in the Facial Action Coding System (Paul Ekman Group).

M.A., Theatre Education

EMERSON COLLEGE

2015-2016

Boston, MA

Coursework in qualitative research methods, applied theatre, and performance. Focus on theatre as a way to help others find a voice, a place to explore problem solving, and a means to encourage activism.

B.A., Communication Studies
B.A., Theatre

SUNY AT PLATTSBURGH

2007-2011

Plattsburgh, NY

Coursework in communication theory, television production, and theatre production. Directed a record-grossing student play. Worked as a floor manager and camera operator for PSTV student-run programming.

Honors and Service

Communication Science Research Award, PhD (2020-2021)

Awarded grants for dissertation research and conference presentation

Fully funded Ph.D. studies (2017-2021) via Teaching and Research Assistantships

President (2018-2019): Communication Graduate Student Association

President (2010-2011), Secretary (2009-2010): Alpha Psi Omega, Theatre Honor Society

Lambda Pi Eta, Communication Honor Society

Omicron Delta Kappa, Leadership Honor Society

Bibliography

Journal Publications

Moore, M. M., Green, M. C., Ophir, Y., & Wang, H. (2023). The Effects of Corrective Strategies on Romantic Belief Endorsement. Communication Research. https://doi.org/10.1177/00936502221138428

Moore, M., & Ophir, Y. (2023). Predicting Romantic Comedy Success From Content. International Journal Of Communication, 17, 22. Retrieved from https://ijoc.org/index.php/ijoc/article/view/19588

Freedman, G., Green, M.C., Kussman, M., Drusano, M., & Moore., M. M.. “Dear future woman of STEM”: letters of advice from women in STEM. International Journal of STEM Education 10, 20 (2023). https://doi.org/10.1186/s40594-023-00411-0

Paravati, E., Fitzgerald, K., Green, M. C., McAllister, C., & Moore, M. M. (2022). Narratives to Increase Prosociality Toward Refugees. International Journal of Communication, 16, 22.

Moore, M. M., & Ophir, Y. (2021). Big data, actually: Examining systematic messaging in 188 romantic comedies using unsupervised machine learning. Psychology of Popular Media. Advance online publication. https://doi.org/10.1037/ppm0000349

Moore, M. M. & Green, M.C. (2021). Narrative and choice effects on learning outcomes.
Communication Quarterly. https://doi.org/10.1080/01463373.2021.1951795

Moore, M. M., Green, M. C., Fitzgerald, K., & Paravati, E. (2021). Framing inspirational content: Narrative effects on attributions and helping. Media and Communication, 9(2), 226-236. https://doi.org/10.17645/mac.v9i2.3788

Fitzgerald, K., Paravati, E., Green, M. C., Moore, M. M., & Qian, J. (2020). Restorative narratives for health promotion. Health Communication, 35(3), 356-363. https://doi.org/10.1080/10410236.2018.1563032

Moore, M. M. & Yang, J. Z. (2019). Eco-friendly influences from a virtual world. Environmental Communication, 14(4), 522-536. https://doi.org/10.1080/17524032.2019.1692889

Green, M. C., Fitzgerald, K., & Moore, M. M. (2019). Archetypes and narrative processes. Psychological Inquiry, 30(2), 99-102. https://doi.org/10.1080/1047840X.2019.1614808​​

Encyclopedia Entries

Moore, M. M., & Green, M. C. (2020). Immersion. In J. van den Bulck (Ed.), The International Encyclopedia of Media Psychology. Wiley. https://doi.org/10.1002/9781119011071.iemp0059

Sestir, M. A., Moore, M. M., & Green, M. C. (2020). Transportation. In J. van den Bulck (Ed.), The International Encyclopedia of Media Psychology. Wiley. https://doi.org/10.1002/9781119011071.iemp0057

Conference Presentations

Moore, M. M., Green, M. C., Fitzgerald, K., & Paravati, E. (2021, December). Framing Inspirational Content in News Media. Annual Conference of the Pacific Chapter of the American Association for Public Opinion Research (PAPOR).

Rintamaki, L., Moore, M. M., McDermott, G., Dobmeier, C., Hartman, D., & Damiano, A. (2021, November). The EDGE: Assessing Communication curricula against what 2,500 employers say we should do to prepare our students for the competitive job market. 107th Annual National Communication Association Conference. Seattle, WA.

Moore, M. M., Green, M. C., Fitzgerald, K., & Paravati, E. (2021, May). Inspiration for social problems: narrative effects on attributions and helping. 71st Annual International Communication Association Conference.

Moore. M. M. & Carr, Z. (2021, March). Making Faces. Top Papers in Nonverbal Communication. Resilience, the 112th Eastern Communication Association Conference.

  • Top Paper Award

 

Moore, M. M. & Green, M.C. (2020, May). Effects of narrative format and choice on learning. Presented at the 70th Annual International Communication Association Conference.

Moore, M. M. & Ophir, Y. (2020, May). Big data actually: Analyzing the thematic content of 200 romantic comedies using unsupervised machine learning. Presented at the 70th Annual International Communication Association Conference.

Frank, M. G., Verzegnassi, C., Burigana, F., Germano, R., Moore, M. M., & Solbu, A. (2018, September). Preliminary test of electron spin and muscle resistance. Presented at the 3rd International Conference on Quantum Optics and Quantum Computing, London, UK.

Moore, M. M. (2016, May). Hate the player, not the game. Workshop presented at the 6th annual Boston-area Educators for Social Justice Conference, Boston, MA.

Moore, M. M. (2016, April). Hate the player, not the game. Workshop presented at the Kimball Union Academy Global Fair, Meriden, NH.

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